Step Van for American Express
When we partnered with American Express in Stockholm, our Step Van played a central role in an exclusive marketing campaign targeting their Platinum members.
The goal was to create a mobile and engaging experience where American Express could meet their customers in a more personal and present way. We branded our Step Van in silver, following their Platinum card brand guidelines, and transformed it into a rolling giveaway station.
During the campaign, the truck was placed at several locations across Stockholm, where American Express welcomed their Platinum members. On-site, exclusive goodie bags and giveaways were distributed, creating a natural meeting point between the brand and its customers.
The activation helped strengthen the relationship between American Express and their members, while also generating visibility and attention throughout the city.
Would you also like to rent our Step Van event truck for your activation? Get in touch with us.
Read more about our Step Van here:
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