In one of Stockholm’s most vibrant environments, we joined forces with Valio for a unique sampling activation in the subway. In collaboration with SL & Sampling Partner, our event bike and cooling barrels were used. The concept was simple but effective: to meet commuters where they already are. During rush hour and between departures, we offered samples from Valio and created a welcoming break in an otherwise fast-paced setting.
We are happy to have been part of this unique collaboration and, together with Valio, SL, and Sampling Partner, to have created an activation that both surprised and engaged people.
Do you also want to reach your audience in a smart and mobile way? Get in touch and we’ll tell you how our event solutions can be adapted for your next campaign.
The event bike can be booked and found here.
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